The future of marketing is local

No longer is marketing about broadcasting to the world. The days of one size fits all ads broadcast over the airwaves by television and radio stations are gone. Even moreso the days of print newspapers and magazines are very much numbered. Today's marketing future is about one thing .... local targeted marketing.

They key to local targeted marketing is very focus content that is super relevant to each local market. Take some of these examples from Australia's leading online services marketplace, Service Central:

• http://www.servicecentral.com.au/painting/in/caulfield/
• http://www.servicecentral.com.au/plumbing/in/caulfield/
• http://www.servicecentral.com.au/electricians/in/caulfield/
• http://www.servicecentral.com.au/building/in/caulfield/
• http://www.servicecentral.com.au/handymen/in/caulfield/
• http://www.servicecentral.com.au/air-conditioning/in/caulfield/
• http://www.servicecentral.com.au/carpentry/in/caulfield/

What these local services pages for the Melbourne suburb of Caulfield provide is super relevant content that combines the best of each service with relevant information from that specific suburb. In particular, these pages bring together information such as:

• Businesses that provide those services in that suburb.
• Recent job requests for each service in that suburb.
• Testimonials for that service in that suburb.

The result, pages of rich information that is specific to that suburb. Instantly, consumers in that area know that they are in the right place, and can trust the businesses listed in that area.